ข่าวประชาสัมพันธ์ the PATA Thailand Chapter

World Tourism Day Lecture on Peace Tourism in Thailand at Centara Grand at Central World

A special lecture promoting Thailand, the World's First "Alliance of Civilisations" Destination and Thailand's first "Peace Tours" Itinerary was delivered by Imtiaz Muqbil (3rd from right), Executive Editor, Travel Impact Newswire, at Centara Grand at Central World recently. The lecture was supported by the PATA Thailand Chapter, headed by Mrs. Ben Montgomery (far left), and Centara Hotels & Resorts. It was attended by a select group of senior executives from the travel-related industry

19 ตุลาคม 2566 11:20 น.

Photo Release: PATA THAILAND CHAPTER HOLDS ANNUAL GENERAL MEETING AT RAMADA PLAZA MENAM RIVERSIDE BANGKOK

Ramada Plaza Menam Riverside Bangkok was the venue for the PATA Thailand Chapter Annual General Meeting held recently. The AGM followed with a luncheon held at hotel’s function room and was... ก.พ. 56

Is Thai Culture Good or Bad for the Development of Thailand's Tourism Industry?

Thailand is a like a cunning cheer leader, a good looker, an easy date who cheats at her exams and gossips about her friends, but is perpetually popular despite her shortcomings. Thai tourism authorities are "marketing... ก.พ. 56

Thailand Needs to Get Its Brand Image Right

Does Thailand's brand, "Amazing Thailand" still cut it in the international marketplace? David Keen, CEO of KEEN, a Bangkok based global branding agency, told travel industry leaders that "Amazing Thailand," announced in 1997, needs to change. Addressing... ก.พ. 54

Thailand Needs to Get Its Brand Image Right

Thailand Hotel Rate Debate Raises Awkward Issues

Dropping rates to fight Bangkok's low hotel occupancies and airline load factors is a failed strategy. But Thailand seems doomed to repeat its history of pricing mistakes due to a myriad of issues. These were some of the insights revealed by travel... ส.ค. 53